I collaborate and work with B2C and B2B brands, including Puma, Adidas, Williams & Kent, TaylorMade, Callaway Golf & Apparel, Herman Miller and CVS Health. I lead teams of art directors, graphic designers, digital designers, production managers and copywriters to help bring brand strategies to life.
01 PROFESSIONAL
YEARS OF EXPERIENCE
CREATIVE DIRECTION
12
ART DIRECTION
16
UI / UX
8
DIGITAL CAMPAIGNS
10
WEB DESIGN
10
GRAPHIC DESIGN
18
BRAND IDENTITY
15
BT Creative Studio
CREATIVE DIRECTOR
DIGITAL DESIGN DIRECTOR
CREATIVE STORY TELLER
02 PORTFOLIO
03 Experience
2014-2020
BT CREATIVE STUDIO
• Client List: Puma, Adidas, NHL, NBA,
TaylorMade, Callaway Golf
• Develop omni-channel brand, messaging, and marketing communication strategies.
• Provide design leadership in e-commerce, mobile, e-mail, and marketing collateral with teams of art directors, designers, and video producers.
• Create best-in-class user experiences.
• Collaborate with senior executives and marketing directors to establish project goals, budgets, and deliverables.
2012-2014
CVS HEALTH
Digital Creative Director
• Led a team of art directors, designers, analysts, and developers.
• Collaborated with cross-functional business partners, senior leadership, and external agencies in the development and execution of campaigns.
• Launched new products and services, conveyed a consistent identity,
and maintained the integrity of the brand
on- and off-line.
• Ensured that creative initiatives for
e-commerce websites, e-mail, online advertising, mobile apps, videos, and social media campaigns met business objectives.
2007-2012
CALLAWAY GOLF
Global Creative Director
• Developed and implemented advertising and marketing communication materials for brand enhancement and new product and performance center launches, including packaging, product videos, retail, merchandising, point-of-sale, website, e-mail, online advertising, mobile apps, and promotional and social media campaigns.
• Developed brand and product platforms based on consumer segmentation.
• Executed brand style guidelines for global usage and approved all creative materials to meet business objectives and to ensure consistency.
2004-2007
OGILVY D.C.
Senior Art Director
• Developed and implemented advertising and marketing communication materials.
2020-Present
PUMA
Creative Director - Cobra / Puma Golf
• Lead product launch campaigns across men’s and women’s footwear and apparel lines.
• Manage agency relationships and internal creative team to deliver cutting edge content through video, photography, e-commerce, social media and email.
• Maintain Brand consistency and standards with all global markets.
